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HGIBS - INSEAD in Davos, World Economic Forum

January 2020

Event MarCom strategy development and implementation.

The Deliverables
  • Marketing and Communications Strategy
  • Promotional Event Assets
  • Email Campaign
  • Social Media Event Coverage
  • Web Design
The Details

The INSEAD Hoffman Global Institute for Business and Society hosted events and discussions at Davos, right alongside the World Economic Forum.

I crafted a communications strategy, including content calendars, email campaigns, asset templates, social media coverage and web content to increase awareness and engagement surrounding the event. All content was crafted uniquely for the event, custom HTML and email campaigns were set-up to give this

With speakers and atendees from the likes of Microsoft, The Adescco Group and the United Nations International Telecommunication Union, the event was high paced with three sessions to cover in detail. Managing digital communications from my flat in the Parisian region with a team on the ground in Davos was a challenging task but thanks to an amazing set of talented people and great collaboration we managed to pull it off.

The Result
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The Client
The Business School for The World.

Projects done with INSEAD were completed as part of various internal teams. The projects would not have been possible without close collaboration and a strong team-effort.

The Tools